Fuerza Foundation was honored to be selected by the City of Huntington Park to lead the 74th Annual Holiday Parade, a signature event that united thousands in a vibrant celebration of Latino culture, community pride, and shared identity. Rooted in our core pillar of community empowerment, the parade created meaningful opportunities for connection, visibility, and regional collaboration across Los Angeles County, with cities from across the region participating.

The impact of this year’s event was further elevated by the presence of former Los Angeles Mayor Antonio Villaraigosa as Grand Marshal and Jimmy Humilde, CEO of the Los Angeles–based record label Rancho Humilde, as Celebrity Grand Marshal; bringing star power, cultural relevance, and inspiration to a celebration that continues to uplift and represent our community at the highest level.